Paula Featured In Style Weekly

February, 8, 2021

Our very own CEO Paula Pardel has been featured in Style Weekly!

Here is a quick intro of the interview:

Matchmakers have been around for centuries. The first matchmaking agencies popped up in England during the 17th century and “Fiddler on the Roof” notwithstanding, they aren’t necessarily old Jewish women.

After years of successfully playing matchmaker for her friends and acquaintances, Richmonder Paula Pardel spent 2019 setting up Bloom Matchmaking, which was launched in January 2020 assisted by a relationships expert and a dating coach.

Just in time for Valentine’s Day, she shares her relationship wisdom.

Style Weekly: Isn’t matchmaking kind of old-fashioned in 2021?

Paula Pardel: (laughs) It is arguably the oldest profession. When you work with a matchmaker, you get quality over quantity in the people you’re matched with. People tell me they’re tired of dating apps. The problem is, people keep swiping because they believe that the next swipe might be “the one.” Plus apps are based on a photo, so it’s a shallow connection from the start. What you want is a deeper connection and that’s true compatibility.

You can read her FULL interview here:


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